An IBA Copenhagen training session today is challenging law firms to think beyond artificial intelligence as a business strategy.
The programme, “Beyond AI — AI Is Not Your Strategy,” proceeds from the assumption that AI will soon become a standard tool across serious law firms.
Once competitors possess similar technology, firms will need other reasons for clients to choose them.
The session identifies human judgment, creativity, authenticity, trust and client experience as potential differentiators.
That argument carries an important lesson for firms rushing to market themselves as “AI-powered”.
Technology can make service faster, but it cannot by itself answer why a client should trust one firm rather than another.
For Nigerian firms, the conversation is especially relevant as technological adoption accelerates.
The long-term advantage may lie less in simply owning an AI tool and more in how lawyers combine technology with expertise, sector knowledge and relationships. IBA
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behind Games Village, Abuja
5A, CGH, Games Village, Abuja