Nigeria’s fashion industry is experiencing rapid growth, driven by increased internet penetration, the expansion of e-commerce, and a rising middle class. This growth has enabled fashion brands to leverage consumer data for innovation, targeted marketing, and improved customer experiences, while also positioning the industry as a vibrant cultural platform for self-expression and evolving societal trends.
However, this expansion has also exposed critical legal challenges, particularly in the areas of intellectual property protection, consumer rights, and commercial transactions, with weak enforcement mechanisms and limited awareness among industry players further compounding these issues.
This Article examines Nigeria’s fashion law framework in the context of e-commerce and social media, highlighting risks like design theft, counterfeiting, and misleading practices, and the need for stronger protections, enforcement, and awareness to safeguard creativity and consumer trust.
By: Oyetola Muyiwa Atoyebi SAN, FCIArb (U.K)(Notary Public)
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